IMImobile, a cloud communications software and solutions provider, has launched RCS (rich communications services) business messaging in its IMIconnect platform.

With the introduction, enterprise businesses will be able to use a ‘drag & drop’ workflow builder to configure RCS messaging journeys. Furthermore, these RCS services can be integrated with CRM, marketing and customer service systems.

“We are excited to make RCS business messaging available in IMIconnect. This allows enterprises to use IMIconnect to build, prototype and deploy RCS journeys within days using our low-code tools,” said Sudarshan Dharmapuri, SVP of product management at IMImobile. “The successful deployment of RCS journeys requires customer interactions to be orchestrated across existing backend systems. IMIconnect is specifically designed and developed to enable end-to-end automation of customer journeys.”

Through IMIconnect, businesses will be able to launch RCS messaging services alongside channels such as SMS, push messaging, email, and Facebook Messenger. RCS businesses messaging through the platform has already been adopted by Barclays, British Gas, Foxtons, and Pizza Hut.