Yesterday [30 January 2024] Masterclassing welcomed industry leaders at Fredericks, Islington, for the 2024 Mobile Leaders Dinner, in partnership with Yodel Mobile , Airship and Kurve.

Some attendees included senior executives from Sainsbury’s, Warner Music Group, Lyca Mobile, Benefit Cosmetics, British Airways, PhotoRoom and Kingfisher.

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The evening hosted an evening of deep dives into major topics impacting the future of mobile marketing, including the role of AI, how brands can expand and thrive amid challenging economic conditions and sustaining long-term success.

Here are some of the highlights from the evening

The evening took place at Federick’s in Islington, where a host of industry experts gathered to share knowledge on major trends shaping the future of the industry.

The evening included a three course meal after presentations. Attendees seized the opportunity to converse with and pose questions to the speakers, as each presenter rotated between tables.

Airship’s Daniel Bensley offered advice on how to activate and retain mobile app customers and maximising app impact.

Yodel Mobile’s Founder and CEO, Mick Rigby discussed strategies to influence Google and Apples Algorithms.

The evolution of influencers and creators as brand storytellers was also discussed in a presentation by Kurve App’s Growth Partner, Samuel Olsson.

Can you spot yourself?

Thank you

A huge thank you from the whole Masterclassing and Mobile Marketing Magazine team and to all the speakers, guests and of course our sponsors Airship, Yodel Mobile and Kurve.

READ MORE: Masterclassing reveals 2024 Future of Mobile Festival schedule