Influencer marketing platform CreatorIQ has raised $40m (£28.8m) in a funding round including existing investors TVC Capital, Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, Affinity Group, and Unilever Ventures. Silver Lake Waterman also joined the round as a new investor. The new investment brings the company's total capital raised to over $80m.
The company will use the funds to further develop its Creator Intelligence Cloud, with a focus on eCommerce and measurement. The software solution leverages data science and intellectual property to allow global teams to collaborate on a single system of record and streamline every aspect of their workflow.
“We’ve witnessed accelerating growth of the creator economy over the past eighteen months, fuelled by the convergence of creators, commerce, and community,” said CreatorIQ Founder and CEO, Igor Vaks. “From high-growth brands to Fortune 500 companies, our customers rely on creator partnerships to grow their businesses – from building brand loyalty to co-launching new eCommerce solutions together. This new funding will allow CreatorIQ to invest in our data, commerce, and measurement technologies to better solve customer outcomes.”