Real-time data solutions company, Kochava has announced the acquisition of DigiCentre, a provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers.

The acquisition will focus on enriching Kochavas data marketplace, the Kochava Collective, with privacy-first data to help marketers enhance their campaigns utilizing identity solutions fed by Kochavas free measurement product, Free App Analytics, and IdentiyLink. 

The Collective is a privacy-first data marketplace with key data points on over 9bn unique devices globally, including the largest hashed email file.

With the acquisition of DigiCenter, the Kochava Collective now boasts over 1bn hashed emails within its substantial device database.

Accurate device matching is critical in unravelling the cryptic web of cross-device content consumption and extending digital reach. Kochava bridges the gap by deterministically matching internal hashed email addresses to specific mobile ad IDs (MAIDs) and linking hashed emails to a complete person graph.

With these ingredients, marketers and publishers can unlock insights into mobile ad interactions, in-app activity, website visits, and other crucial touch points within a comprehensive people-based view. 

“We are thrilled to have DigiCenter’s powerful database and team be part of Kochava,” said Founder and CEO of Kochava, Charles Manning. “With the changes in the ad-tech ecosystem, this acquisition adds to the privacy-first and consent-based approach to data that the ecosystem wants.”