The Mobile Entertainment Forum (MEF) has announced the shortlist for the 2008 Meffys, with this years entries revealing a true global diversity. Submissions have poured in from more than 20 countries spanning four continents, with Technology Innovation category attracting the most entries, closely followed by the Marketing Campaign and Content categories.
Now in their fifth year, the Meffies are independently judged by national media and leading trade journalists and analysts (including Mobile Marketing Magazine). The entries for the newly-introduced Meffys Quality of Experience Award faced an even sterner test and were put through their paces by consumer focus groups, carefully selected by CADinteractive, an agency specialising in usability testing.
This years shortlist provides an excellent snapshot of this cutting-edge industry and an insight into what we can expect in the near future, says MEF Executive Director, Rimma Perelmuter. The 2008 Meffys nominees focused on providing analytics, addressing usability concerns and tackling merchandising and pricing issues, which all goes to prove that the mobile entertainment industry is maturing. The stage is now set for an exciting awards show in Cannes, appropriately timed to precede the world-famous Cannes Film Festival.
This years Meffys award ceremony, staged in association with Nokia for
the second year running, will be hosted by Gadget Show presenter Suzi
Perry. The winners will be unveiled at a gala dinner in Cannes at the
InterContinental Carlton hotel on 8 May during MEFs official annual MeM event.
Heres the shortlist in full:
The Games Award:
Hands-On Mobile World Poker Tour: Texas Hold Em 2
Konami Digital Entertainment Metal Gear Solid Mobile
Konami Digital Entertainment Pro Evolution Soccer 2008
Nokia Hooked on: Creatures of the Deep
Player X Hollywood Hospital
The Music Service Award:
Gracenote Gracenote Mobile Music Platform
mBlox & Myxer Myxer Mobile Music
Omnifone Vodafone MusicStation
Shazam Shazam iD
Sony Ericsson Mobile Communications TrackID
The Artist Campaign Award:
Absolute Marketing & Distribution Wet Wet Wet SMS Pre-order Campaign
Mozes Rascal Flatts Mobile Campaign
Parlophone & New Visions Kylie Konnect
RCA Music Group Cassidy B.A.R.S. Campaign
Telenor Bigbang Fan Blog
The TV & Video Service Award:
Clippz Clippz.com
inLive Interactive Interactive Mass Participation
Rhythm NewMedia and 3UK Free Video on 3UK
Rubberduck Media Lab Studio 1: Mobile TV Platform
Vantrix Ad-Supported Video Weather Forecasts
The Technology Innovation Award:
Bango Bango Analytics
Kyte Kyte
MMCast MMCast
Qualcomm MEMS Technologies mirasol displays
Zeemote Zeemote JS1 Controller
The Content Award:
BBH Cippis Trump Selecta!
Fun Little Movies Fun Little Movies Channel
MTV Networks International Digital Originals
Orange Israel and Donna Productions Undercover
Yam Quasi TG
The Communities & UGC Award:
Dada Dada.net, Powered by Me
Flirtomatic Flirtomatic
Gofresh itsmy.com
Juice Wireless JuiceCaster
UTEL Fotochat 
The Search & Discovery Award:
AquaMobile Clic2C
Gracenote Gracenote Mobile Music Platform
JumpTap SmartComponents
kannuu kannuu
MCN Yahoo! Mobile Japan DigiCon Search
The Marketing Campaign Award:
BBH Cippis Trump Selecta!
BBH Lynx Get In There
Orange Frank TV
Orange Wannabe Wicked
Que Pasa Communications V Festival Cross Platform Project
The Handset Application Award:
fring fring
Handmark Pocket Express
Juice Wireless JuiceCaster
MMCast MMCast
Picsel Technologies Picsel CUI Browser
Quality of Experience Award:
News International Times Mobile
NXP Software SportsDJ
Picsel ePAGE/File Viewer
Surfkitchen Cincinnati Bell My Phone
Zeemote Zeemote JS1 Controller
Off Deck Services Award:
Dada Dada.net for Web & Mobile
Hungama Mobile FTV
mywaves mywaves
Refresh Mobile Mippin
Thumbplay Thumbplay
The Emerging Markets Award:
Celtel/Zain & Inmobia Mobile Technology Rock Your World!
Geodesic Mundu Radio: Comprehensive Internet Radio Solution
IMImobile IMImobile UnIspace
Tata Indicom & Opera Software Opera Mini for Low Cost Handsets
Telenor Serbia Telenor WAP Portal Project
The Innovative Business Model Award:
Amobee Amobee Media Systems
MMCast MMCast
Nokia N-Gage First Access
Reitek & Comdata Fiat Multi-channel Customer Caring
Yam Quasi TG
The Handset Award:
Motorola MOTO Z10
Nokia N95 8GB
Samsung Electronics Soul SGH-U900
Sony Ericsson Italy Sony Ericsson W910i
The Operator Award:
3 UK 3 UK
Orange Orange
T-Mobile International T-Mobiles webnwalk 3.0
