The Mobile Marketing Association (MMA) has announced the call for nominations for its Annual Global Awards Program.

The deadline for entries is 12 August, with the finalists announced at the end of September, and the winners revealed during the Global Awards Ceremony and Dinner to be held on 17 November  in Los Angeles, as part of the MMA’s Mobile Marketing Forum event.

“Each year we raise the bar on the level of campaigns entered in the MMA Global Awards Program,” says MMA CMO, Paul Berney. “This is a direct reflection on the continued growth, innovative campaigns and expanded uses of mobile for marketing purposes. We’re thrilled to open this year’s nominations and look forward to congratulating all winners during this year’s Ceremony.”

Categories include:

• Best Use Of Mobile Marketing for Brand Building
• Best Use Of Mobile Marketing in Cross Media Integration
• Best Use Of Mobile Marketing for Direct Response
• Best Use Of Mobile Marketing for a Product or Service Launch
• Best Use Of Mobile Marketing for Promotion
• Best Use Of Mobile Marketing in Relationship Building
• Best Use Of Innovation in Mobile Marketing
• Best Use of Mobile Marketing for Social Impact
• Mobile Marketing Academic Of The Year
• Outstanding Individual Achievement In Mobile Marketing
• Overall Excellence