Nottingham-based public transport company Premiere Buses has rolled out a mobile ticketing service, through a partnership with My Mobile Tickets. Passengers can buy tickets online and download them to their mobile phone, or top up a mobile wallet to enable them to buy tickets via SMS.

According to My Mobile Tickets, the system doesnt use an app, NFC technology or QR codes to remove any barriers of entry, both to non-smartphone users and smaller operators.

“The concept of buying and displaying bus tickets on your phone is a very attractive one and there are many obvious advantages to this service,” says Ian Brough, Premiere business development manager. “The key benefits are that customers can buy the tickets via the web which eliminates the need to carry cash for a bus ticket and the chances of losing your mobile phone are much less than a flimsy paper bus ticket. From a company perspective we want to offer our customers as many opportunities to use our services conveniently to improve ticket sales and reduce cash handling.”