Mobile Interactive Group (MIG) has signed a preferred supplier agreement to offer high-speed premium SMS and WAP billing solutions to mobile gambling company Probability plc. In addition, Probability has engaged MIGs sister company, 4th Screen Advertising, to help develop and execute its mobile advertising strategy, as PGC seeks to build critical mass in the UK and European markets. The deal will see Probability invest six figure budgets with 4th Screen Advertising this year.
Probability CEO Charles Cohen says early campaigns through 4th Screen have been extremely positive.
On the strength of this, we will be investing significantly in this exciting new channel, particularly to launch new services says Cohen. The experience we are developing now will put us in an even stronger position in September when the new Gambling Act liberalises the advertising of gambling services such as ours across all media.”
4th Screen Advertising MD Mark Slade adds:
Its great to be working with such a forward-thinking mobile business. Our trafficking team are really helping to improve the ROI through effective optimisation of campaigns”.