New Year Brings Spike in Mobile Data Traffic
- Thursday, January 2nd, 2014
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People in Britain took to their mobiles with a vengeance to celebrate the arrival of 2014, according to figures released by O2.
The network saw a 62 per cent increase in data usage over the new year period compared to the previous year, with a 70 per cent increase in average daily data use. New Year’s Day 2014 saw a 58 per cent increase in data usage compared to New Year’s Day 2013, while O2 customers also sent more than 385m text messages, and made over 200m phone calls, over the new year period.