The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and it adds an array of premium benefits and content to Outside+, the company’s popular consumer membership.
Digital and video-centric media business Pinkbike is recognized as a global leader in mountain bike content and entertainment, with more than 700m annual page views. Its stories, product reviews, and marketplace drive more than 50 per cent of the category’s total page views, and it has successfully expanded into reality TV production among other product extensions.
In recent years, Pinkbike acquired CyclingTips, a rapidly growing news site for road and racing fans, and launched Trailforks, a GPS-enabled trail database with more than 300,000 mountain biking and hiking routes and 6m users.
Pinkbike joins Outside’s existing portfolio of cycling titles, including VeloNews, Peloton, Beta, and Bicycle Retailer, and will be rolled into the company's Outside+ membership in the coming months.
“This acquisition is a key moment in fulfilling our mission to build a vibrant home where active lifestyle participants will discover a wide range of content and tools to fuel their adventures. We’re very excited and honored to welcome the Burkats and their team to our family,” said Outside CEO, Robin Thurston. “As a lifelong cyclist, I’m a huge fan of these brands, which are perfect complements to our own cycling titles—VeloNews, Peloton, Beta, and Bicycle Retailer—and to our recent acquisition of Gaia GPS, the dominant mobile mapping app for hikers, backpackers, and overlanders. The marriage of these businesses creates a truly comprehensive resource for all types of cyclists and outdoor adventurers.”