Last week, Helen Keegan, MD and founder of mobile marketing agency, Beepmarketing, outlined the 20 key mobile marketing applications, and promised to look at each in more detail over the
David Murphy talks to the ROK Entertainment Group Marketing Director about the companys efforts to put high quality video content on to mobile phones Technology company ROKs big idea is
SMS will remain a key revenue driver for the messaging market globally for the next five years, despite growth in enhanced messaging. Thats the conclusion of Mobile Messaging – 2005,
Mobile interactivity solutions company Incentivated has been appointed exclusive SMS communication supplier by British Airways for a number of global services, following a competitive tender held earlier this year. SMS
The latest findings from the Enpocket Mobile Media Monitor UK survey show an increase in the use of picture messaging, with female users leading the way. The Q4 2005 results
When we launched Mobile Marketing magazine, one of the first pieces we commissioned was a piece that sought to define what mobile marketing is. Now, we are delighted to say,
The Mobile Data Association (MDA) is forecasting that the number of text messages delivered in the UK next year will total 36.5 billion. As those who paid attention in maths
Andy Wood, Managing Director of TotalDM, explains why mobile should be an essential element of any multichannel loyalty scheme Since the early 90s, the cult of customer loyalty has gone
Archibald Ingall Stretton triumphed in the first Mobile Marketing awards, staged as part of the Mobile Marketing 2005 conference, held yesterday in London. The company won the award for Best
