Social media company Pinterest has priced its upcoming IPO at $19 a share as it seeks to raise new equity to fund international expansion and to further open the platform to advertisers.
Pinterest says it reaches 8 out of 10 ‘moms’ in the US and also delivers the highest average order value compared to Facebook, Instagram
According to its IPO prospectus, Pinterest has over 250m monthly users which
Aaron Goldman, CMO of 4C Insights commented, “Pinterest plays an important role in the media mix by helping brands reach audiences at key moments of inspiration. While other channels specialize in facilitating high-level brand awareness or direct-response purchase activity, Pinterest generates results across the entire marketing funnel.
"We've seen continued increases in investment on Pinterest from advertisers using 4C to buy an array of formats including Promoted Pins, Video, and Shopping Ads.”
Pinterest was founded by Ben Silbermann, Paul Sciarra