Its crucial for modern businesses to meet customers where they spend most of their time: on their phone. Contacting your customers through their most private channel builds trust, and you increase your visibility and customer connection by taking on a more present role in their daily life.

Research institution Gartner has even predicted that in 2019, consumers will get in touch with businesses for customer support more over messaging than over social media.

Take advantage of the comprehensive research in the latest whitepaper by MessengerPeople and get started using messaging apps for customer service and content marketing. This free report offers you:

• Messaging app user statistics
• Strategy checklists and expert tips
• A deep dive into the rise of messaging apps globally and in the UK
• Use cases from The Washington Post, PrettyLittleThing, HolidayPirates and more
• An inside look into marketing innovation in the mobile landscape

The main advantage for brands and companies using the most-prominent chat app WhatsApp is the immediacy and closeness to the customer. Real-time messaging is perfect for spreading news and offering high-quality customer service. An analysis by The Washington Post shows that 70 per cent of mobile users specifically want to contact companies via chat!

Fulfill your customers needs with MessengerPeoples services tips, and download the Professional Messenger Communication Whitepaper today.