Pizza Hut is making its TV debut through a bold new partnership with Sky Media and Big Zuu. The brand is sponsoring Big Zuu & AJ Tracey’s Rich Flavours, a
Royal Mail has launched a new influencer-led campaign, ‘Send It Your Way,’ in collaboration with SocialChain. The initiative aims to promote Royal Mail’s Out of Home (OOH) parcel services, such
Masterclassing has announced the Social and Influencer Masterclass in Los Angeles on November 13, 2024, offering a unique opportunity for senior marketers to refine their influencer marketing strategies. The event,
More than a third of UK brands expect to work with up to twice as many influencers by 202. According to Kolsquare’s latest research on the European influencer marketing landscape,
impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access
Channel 4 and TikTok are teaming up to engage a new generation with the Paralympic Games, leveraging high-profile content creators to amplify the channel’s Paralympic coverage on the social media
Setting a fair price for a product or service has always been a complex process. It is based at a fundamental level on issues of supply and demand, but also
Publicis Groupe has announced the acquisition of influencer marketing company, Influential, for a reported $500 million. As a result, the deal allows Publicis’s strategic focus on bolstering its presence in
The UK’s influencer marketing spend is expected to reach £930 million by the end of this year, Sprout Social has revealed. According to the software development company, the move is
By Thomas Walters, Europe CEO and Co-Founder of Billion Dollar Boy Politicians using influencers is a tale as old as time. From John F Kennedy (JFK) being endorsed by Frank Sinatra
