Pizza Hut is making its TV debut through a bold new partnership with Sky Media and Big Zuu. The brand is sponsoring Big Zuu & AJ Tracey’s Rich Flavours, a new entertainment series airing on Sky Max from 20th May.

Created with media agency Spark Foundry, the campaign positions Pizza Hut as the go-to choice for fun, shareable moments. In the show, real-life cousins and rappers Big Zuu and AJ Tracey travel the world to experience the lives of the super rich – all while chasing their own taste of luxury.

As the sponsor, Pizza Hut will feature in custom idents with voiceovers by Big Zuu before each episode. The creative includes two 15-second and three 5-second idents made by Sky Media, showing real-life moments shared over pizza. The new ‘Cheeseburger Pizza’ will be spotlighted, launching just in time for summer.

The campaign also celebrates Pizza Hut’s team members, with branded content showing Big Zuu cooking with staff at real Pizza Hut locations. These videos will appear on Sky and Pizza Hut’s social channels – including Facebook, YouTube, Instagram, and TikTok – and will also be shared by Big Zuu himself to reach even more fans.

Big Zuu said: “I’m really excited to be collaborating with Pizza Hut for the launch of my new show, Rich Flavours. We travelled the world sampling the best food there is, and now we’re bringing that energy home.”

Jana Ulaite, Chief Marketing Officer, Pizza Hut UK&I, added: “We’re thrilled to be partnering with Big Zuu & AJ Tracey’s Rich Flavours a show as bold as our menu.– At Pizza Hut, we’re all about sparking joy – whether you’re trying a new flavour (like our Cheeseburger Pizza!) for a big family night in at home, or sharing an irresistible slice with friends at one of our restaurants this summer. Pizza Hut is proud to be part of the moments that bring people together. This partnership reflects that perfectly – fun, flavourful, heartwarming and unforgettable – wherever you’re enjoying our new creations!”

Karin Seymour, Director of Client and Marketing at Sky Media, said: “It’s great to be helping Pizza Hut serve up fantastic content through our new collaboration. This exciting partnership connects Pizza Hut with younger audiences across all our platforms in a fun, relevant and engaging way. With Big Zuu on board, we’re expecting big things”