Puma has turned London’s Tower Bridge into ‘The Biggest Goal’ in a larger-than-life stunt celebrating the kickoff of the Premier League season.

Developed by creative agency Dude London, the spectacle transforms the iconic landmark into a literal football goal – marking Puma’s debut as the Premier League’s official ball supplier, succeeding Nike, which had held the position since 2000.

Earlier this week, Puma and the Premier League brought in Aston Villa and England midfielder Morgan Rogers, along with football influencer Jelani, to ‘drive’ a massive ball through the goal-shaped opening of the raised Tower Bridge.

Josele Angulo Rodríguez, Puma Teamhead Marketing Teamsport Licensed said: “The Biggest Goal activation embodies the spirit of our partnership with the Premier League – celebrating the beautiful game in a bold, unexpected way. By transforming an iconic London landmark into the world’s biggest goalpost, we’re putting PUMA’s Brilliance Ball at the heart of football culture and inviting fans everywhere to kick off the new season with us.”

​Joe Ribton, creative at DUDE added: “I played football outdoors as a kid wherever, whenever – graduating from a section of fence in the garden as our goal, to jumpers in the park, to a (very dented) car. Whenever you find yourself with a football, the same urge to create a goal and play returns. For the first time in 25 years, fans of the Premier League have a new ball to play with – what better way is there to celebrate than scoring in the most iconic goal we could possibly create”.