Argos has released the third episode of its ongoing mockumentary series Arghaüs, which promotes its curated A-List product selection.

Created with global social agency Billion Dollar Boy, Arghaüs presents popular Argos items – like coffee machines, air fryers, headphones, and beauty tools – as if they were high-end art pieces.

“By working hand-in-hand with some of the most exciting creators and storytellers in the industry, we’ve built a campaign that feels distinctive and playfully premium – reflecting the bold personality of the Argos brand while showcasing our A-List range in a way that feels culturally relevant and creatively fresh,” said Hannah Bussell, influencer lead at Argos.

“This is a campaign built for the platforms where audiences are most engaged, bringing fictional characters and high-concept humour to life across TikTok and Instagram, with a tailored strategy across both brand and creator channels. Our aim is to inspire, entertain and ultimately cement Argos as the destination for desirable products.”

The campaign is designed for TikTok and Instagram, using a tailored approach across both brand and creator accounts.

Ed East, Global CEO and co-founder of Billion Dollar Boy added: “With Arghaüs, we set out to create something that feels distinctly different but still brand coded. The resulting campaign is Argos’s boldest yet. From playfully renaming the brand to embracing a satirical gallery format, the campaign reflects Argos’s willingness to experiment and a growing confidence in the potential of creator marketing, developed over a longstanding relationship with Billion Dollar Boy.

“The campaign taps into emerging content formats that audiences are actively choosing to spend time with – character-led, socially native, episodic storytelling. Blending a strong visual identity with a clear commercial focus, Arghaüs shows Billion Dollar Boy’s commitment to redefining what branded creator content can be: culturally relevant and creatively ambitious.”