The 2025 AppsFlyer Performance Index confirms another strong year for Gamelight, recognizing the platform as one of the highest-performing user acquisition sources across multiple categories. The Performance Index highlights how Gamelight continues to deliver reliable scale and high-quality users for mobile game publishers around the world.

Key Highlights From the 2025 Performance Index

The latest edition features several standout results for Gamelight:

• Strong placement in the Global Index, competing at the highest overall tier
• Top rankings across North America, EMEA, and APAC
• High performance in the overall Gaming Index
• Leading positions in major genres, including Casual, Hypercasual, Casino, Mid-core, and Match
• Recognition across both Power (quality) and Volume (scale) metrics on iOS and Android

Together, these outcomes reflect Gamelight’s ability to perform consistently across different datasets and ranking criteria.

Why These Rankings Matter

AppsFlyer’s Performance Index is regarded as one of the most trusted benchmarks in mobile advertising. It evaluates thousands of campaigns across millions of installs, meaning a strong placement shows not only performance, but reliability and stability across markets.

Gamelight’s results this year highlight the platform’s ability to compete with major global UA sources, not only within rewarded traffic, but across the broader mobile marketing ecosystem.

How Gamelight Ranked Across the Index

Instead of focusing on one category, Gamelight performed strongly across all major ranking types.

1. Global Performance

Gamelight ranked among the top UA sources globally, confirming its status as a high-performing partner for publishers operating at international scale.

2. Regional Performance

Across North America, EMEA, and APAC, Gamelight earned top positions, showing strong adaptability to market dynamics and audience behaviour in very different environments.

3. Gaming Category Rankings

In the overall Gaming Index, Gamelight appears as a leading platform for mobile games across both major operating systems, supported by strong retention and ROAS outcomes.

4. Genre-Level Results

Gamelight also ranked near the top across key genres such as:

• Casual
• Hypercasual
• Casino
• Mid-core
• Match

These placements illustrate the platform’s ability to serve a wide range of game designs and monetisation strategies.

A Look at Previous Performance

This year’s results continue a pattern seen in earlier editions of the Performance Index. Gamelight has previously achieved:

• Multiple top-three placements
• Recognition as the #1 rewarded UA source globally
• Top-two rankings across major verticals and regions such as Western Europe, Japan, and South Korea

This long-term consistency showcases Gamelight’s continued investment in optimization and its growing role as a preferred UA partner for global publishers.

The Role of Rewarded UA in Gamelight’s Success

Rewarded UA has become a strategic acquisition channel for many publishers, offering a more predictable and performance-oriented model. Gamelight has helped drive this shift by focusing on:

• Attracting engaged, high-intent users
• Improving early retention and post-install behaviour
• Providing stable ROAS performance across markets
• Making rewarded traffic competitive with traditional UA channels

The Performance Index results show how far rewarded UA has evolved, and how effectively Gamelight has helped shape that evolution.

Proof of Performance: Scaling Unico Studio’s Puzzle Portfolio

Gamelight’s rankings are supported by strong partner outcomes. Unico Studio worked with Gamelight to scale 16 puzzle titles across 13 geos on iOS and Android. The portfolio included Bus Craze, Wood Block Jam, Brain Test: All Star, and several other high-performing puzzle games.

Results included:

• ROAS outperformance: Bus Craze surpassed the D7 target of 70% and exceeded the D30 benchmark of 110%
• Granular optimisation: 40 shared events enabled detailed full-funnel optimisation
• Improved data quality: Shared suppression lists strengthened signal accuracy and postback consistency
• Efficient scaling: Close collaboration enabled rapid testing and fast expansion across all markets

This campaign delivered profitable growth across regions and served as a real-world example of Gamelight’s ability to scale effectively.

Summary

The 2025 AppsFlyer Performance Index highlights Gamelight’s strength across global, regional, and category-specific rankings. With continued momentum and proven success through major publisher partnerships, Gamelight remains a leading rewarded UA provider and a reliable source of scalable, high-quality user acquisition.

As the mobile industry shifts toward performance efficiency and long-term value, Gamelight continues to offer publishers a dependable, data-focused approach to sustainable UA growth.