Govia Thameslink Railway (GTR) has launched Every Stop is a Story, a new campaign encouraging leisure travel on its network.

Created by TMW, part of Accenture Song, the campaign builds on GTR’s award-winning platform, shifting its image from a commuter service to a leisure travel brand. It focuses on Southern Railway and Thameslink, each with its own visual identity but sharing the message that train travel opens the door to unique experiences.

Media, planned and bought by T&P, will run across TV, VOD, OOH, social, online video and display, starting 6th August on Channel 4.

​Alex Briggs, head of marketing at Govia Thameslink Railway said, “This campaign marks a new chapter in how we connect with leisure travellers.

“Every Stop is a Story captures the spirit of discovery that rail travel offers, and both TMW and T&P have been instrumental in helping us reimagine what our brands can mean to people beyond the daily commute. From creative to media, they’ve helped us show up in the moments that matter – whether that’s on a platform, a phone screen, or a family sofa – with stories that feel genuinely worth stopping for.”