7Up pops up in pink to launch new lemonade

7Up has launched a pink-themed pop-up i to promote its new Pink Lemonade flavour in the UK.

The event invites visitors to “Ring for Pink” to “unlock the space, enjoy complimentary pink lemonade, take in a mood-boosting pink mural, and snap up limited-edition 7Up Pink goodies.”

London’s Old Street installation is the first of three nationwide pop-ups, followed by Liverpool One on 15–16 August and Manchester’s Spinningfields on 21–22 August.

Karina Carrico, 7UP marketing lead at 7UP adds, “At 7UP, we’ve always stood for crisp refreshment and uplifting moments. With 7UP Pink Lemonade, we’re fostering a new approach to bring bold flavour and bright colour into everyday life.

“Our 7UP Pink Refresh Windows embody the brand’s spirit – delivering not just refreshment, but a burst of delicious flavour that turns the ordinary into something extraordinary.”

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