Google has pulled an Olympics advertisement for its Gemini AI chatbot following backlash from the public. The ad, which featured a girl using AI to write a fan letter, titled
Gen Z’s and Millenials are more likely to use social media during popular events such as the Olympics, new research has revealed. According to Censuswide, nearly two-thirds (62%) of Brits
Snapchat has launched new augmented reality (AR) and content partnerships for the 2024 Olympic games in Paris. As a result, the social media giant, is leveraging its AR Camera Kit
Samsung has launched The Openness Medal campaign, in a bid to engage with Gen Z audiences during the 2024 Olympic games. As a result, the campaign, in partnership with BBH
TikTok has announced ‘TikTok In The House!’, a special live event featuring music, athletes and creators, broadcast from the Team GB House in Paris 2024, with over 50 top creators
Samsung, in collaboration with Cheil Benelux, has introduced ShotControl, an AI-driven sports analytics tool to aid the Dutch national men’s 3×3 basketball team. ShotControl uses multiple Samsung Galaxy devices to
Warner Bros. Discovery (WBD) has launched a new campaign, ‘Break Free‘ encouraging sports fans to embrace the excitement of the city and the Olympic Games in Paris. In partnership with
Snapchat has partnered with Warner Bros. Discovery (WBD) to revolutionise how millions of fans engage with and celebrate sports content ahead of this summer’s sporting events. As a result of
Samsung UK has unveiled its Team Samsung Galaxy roster in the UK for the Olympic & Paralympic Games Paris 2024. Embodying its global narrative, ‘Open Always Wins’, the telecoms giant
Powerade has launched a new campaign focused on supporting athletes’ mental and physical health, in time for the 2024 Summer Olympics in Paris. With the help of gymnast Simone Biles
