Social media marketing platform Sprinklr has launched a product that helps retailers curate, stylise, and embed shoppable social content on their website and mobile apps.

The aim of Sprinklr Gallery is to enable brands to convert followers into buyers more easily by simplifying the way they shop for the products they see in social media posts. It enables retailers to customise their gallery to match their brand’s image, and gain insights into ROI and the sales generated by each post.

“All shopping is social – whether it’s online, in-store or through a messaging channel,” said Justin Garrity, VP of display, commerce and integrations at Sprinklr. “With Sprinklr Gallery, brands can complement commerce experiences with compelling UGC in addition to product information and Ratings and Reviews. With powerful custom design options in Sprinklr Gallery, brands can now showcase this authentic customer content in the perfect branded look-and-feel, aligned to the experience on their websites and mobile apps.”