A new streaming service has launched in partnership with Tesco which bridges the gap between online streaming and DVDs.

The Wevu platform enables people to buy or rent movies online or in-store via movie cards, now available at select Tesco stores. These movies can be watched across desktop, laptop, smartphones, and Smart TVs.

The partnership with Tesco, aimed at shaking up the UK’s DVD market, means that consumers can purchase Wevu movie cards in more than 450 Tesco supermarkets. The movie cards enable customers to collect a code at the checkout which can then be used to redeem and watch films on Wevu.

“The brand new Wevu movie cards also make an ideal Christmas gift,” said Carl Oxley, Wevu’s Managing Director. “Increasingly, people feel less sure about gifting physical DVDs due to the move to online streaming. The great thing about Wevu is that people can gift a Wevu card with confidence that their loved ones will be able to access them online.”

The platform features releases from major film studios including Paramount Pictures, Sony, Walt Disney, NBC Universal, Signature, Lionsgate, and Warner Bros.

Alongside the launch, Wevu is running a competition on Instagram which will see one person win 145 digital movies worth over £750.

“Wevu builds out our in-store entertainment offering even further, providing a new viewing alternative for our customers, as well as differentiating our proposition in the marketplace,” said a Tesco representative. “With 16m active Tesco Clubcard users and a universe that captures 87 per cent of all UK consumers every year, we are the final piece in the Wevu jigsaw. I look forward to seeing the reaction to Wevu and watching its ascent.”