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Talking Mobile at MWC – YouAppi

MWC, MWC 2019, YouAppi Videos
  • Wednesday, March 6th, 2019
  • Author: David Murphy
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  • News

David Murphy discusses the move to programmatic in-app, and how the industry is learning to cope with ad fraud, with YouAppi chief revenue officer, Leo Giel.

For more news coverage and interviews from MWC19 Barcelona, click here.

David Murphy

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