TikTok has signed an exclusive content partnership deal with the PGA TOUR, DP World Tour and The R&A, organisers of The Open Championship, to bring world-leading golf content to the TikTok community.

This summer, these three organizations will be joining forces to help grow the game and bring it to new and diverse audiences. As part of the tie-up, fans can expect a wealth of content featuring some of its biggest stars, including behind-the-scenes clips and top tips from players.

With the Genesis Scottish Open co-sanctioned by the PGA TOUR and DP World Tour, followed by the 150th Open Championship, there’s a lot of gold on the horizon and the TikTok community can share their excitement by joining in with a bespoke Hashtag Challenge from 6-15 July, which invites them to show how they are embracing golf this summer. Golf-related content is seeing a surge in popularity on TikTok, with the #Golf hashtag racking up 27bn views to-date.

“We’re excited to launch #golf with TikTok alongside the DP World Tour and The Open ahead of what promises to be a memorable fortnight in golf,” said Ed Jones, Marketing & Communications Director (EMEA) at the PGA TOUR. “We want to see as many people as possible sharing their passion for the game and how they are getting involved, whether at home, at the driving range or out on the course. The campaign represents a fun and accessible platform to engage our fans, old and new.”