At 3pm BST today, Mobile Marketing will holding its very first Twinterview – a live interview conducted entirely via Twitter – with Peter Briffett, UK & Ireland general manager at daily deals company Living Social. You can follow the conversation by clicking here.

The interview will be the first of in a regular series of weekly Live Twitter Chats leading up to Mobile Marketing Live, our new two day exhibition, conference, training and networking event for the global mobile marketing business. Weve already got representatives from Barclays, Dominos Pizza, and StrikeAd lined up.

Briffett will be speaking at Mobile Marketing Live on the subject of SoLoMo – where social, local and mobile commerce meet – and the changing psychology of consumers. During the interview, well be finding out more about what Briffett is talking about at the event, whats exciting Living Social in the mobile marketing space, and who hes putting his money on in the Android vs iOS battle. Well also be crowdsourcing questions, so feel free to submit your own.

To follow the interview live, and to submit any questions you want to put to Briffett, just follow @MMLiveGlobal, and keep your eyes on the #MMLLS hashtag from 3pm.