Trutap, the mobile social networking service, has revealed that it will be promoted to Sony Ericsson users around the world via the Sony Ericsson Fun & Download portal. Launched in November 2007, Trutap enables its users to chat, group message, upload text and images to blogs, and send pictures via one application.
Today, young people everywhere want to live life in real time, sharing gossip, pictures, news and experiences as they happen, living and sharing the moment, says Trutap CEO, Doug Richard. We are delighted that our partnership with Sony Ericsson, one of the world's leading manufacturers, will gain Trutap unparalleled exposure to new users around the world, especially in emerging markets. This is the beginning of the mobile revolution and as more manufacturers start to realise the potential of independent applications the more innovation we will see.
Trutap says it has experienced huge growth in emerging markets where it focuses its strategy for expansion. It is currently available in over 200 countries across the world.