WIN plc, which provides interactive mobile entertainment and information services, has signed a partnership agreement with Command Technology Group to jointly deliver interactive 3G video services to mobile phones.
The first exclusive joint video service, Playview3G, available now, allows users on a 3G handset across any network to watch live streamed casino style Mobile TV and place a bet on the game in real time without a break from the video stream. Playview3G builds on existing online and TV betting applications where users watch a TV channel with the option to bet using their home phone.
Consumers are expecting more from 3G video, says WIN CEO, Graham Rivers. Playview3G is a pivotal video service for the betting and gaming sector, enabling users of 3G handsets the freedom to watch TV and bet when they are away from their TVs. By partnering with a leading technology provider such as Command Technology Group, we look forward to delivering a raft of compelling services that offer something unique and new to users.
WIN notes that this new medium provides broadcasters, Internet providers and content owners with a new platform for interaction with customers, as well as a reliable video and audio stream to deliver content to consumers. Users have instant access to security protected account information with a single call to an automated voice account at no added cost.
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