Newly-formed digital marketing agency BRIK
has launched an integrated mobile and online campaign for Norwegian
recliner and sofa manufacturer, Ekornes, promoting its Stressless
recliner range.
BRIKs creative strategy was to re-develop the promotions area of
Ekornes website to create a central, engaging digital space, bringing
to life the strapline, Stressless Living. The agency connected the
offline activity to the new promotions space through the use of mobile,
encouraging consumers to respond to Stressless advertising via text for
more information, driving them quickly and easily online. Early returns
have already resulted in visitor dwell time increasing from 20 seconds
to over two minutes.
The key to the new Stressless campaign has been a radical re-think of
the way the brand engages with consumers and vice-versa, says BRIK
Projects Director, Danny Brooks. The challenge was to achieve this in
a way that worked for customers who are looking for the ultimate in
comfort and quality furniture and keep them coming back to the site to
ultimately drive footfall to Ekornes retailers. We implemented mobile
marketing to simplify the customer journey from offline to online,
allowing the consumer greater freedom and convenience to interact with
the brand in their offline advertising.