Mobile marketing firm Incentivated has appointed Jason Cross to the newly-created role of Marketing Director. Cross, who was most recently acting Head of Marketing at the Greater London Authority (GLA), will be tasked with reviewing and overhauling the brand and marketing strategy for the agency, which includes Marks & Spencer, British Airways and the Central Office I amongst its clients.
Prior to filling the role of acting Head of Marketing at GLA, Cross was a key member of the marketing team that operated under both Boris Johnson and Ken Livingstone. He helped develop and drive award-winning campaigns including Cabwise, which includes a successful SMS-based cab-hailing service, and the annual London Freewheel cycling event. Cross was also responsible for campaigns that supported the Recycle for London initiative, sports legacy programmes for the 2012 Olympic Games and, most recently, supporting Londons element of the World Cup 2018 bid.
Before joining the GLA, he held a variety of marketing roles during an 8-year stint at BT, and also helped to launch the award-winning black-cab location-based hailing service Zingo.
Cross says:
I am very excited to be joining Incentivated at a period when the mobile industry is absolutely pregnant with possibility. The Year of Mobile has seen many false dawns, but now with the success of the iPhone and the rush of other Smartphones entering the market, were finally here. The evolution in tariffs, consumer usage and business understanding of mobile is already enabling targeted, measurable, respectful and relevant marketing activity to take place and this will only develop further.