The Mobile Marketing Association (MMA), which currently represents over 650 member companies, has announced the addition of 51 new member companies representing a cross-section of the global mobile marketing ecosystem.
The rapid rate at which our membership is growing demonstrates the importance of the mobile channel and the recognized need for industry wide collaboration to create the framework for mobile media guidelines and best practices required for ongoing sustainable growth and consumer protection, says MMA President Laura Marriott. The diversity of our membership continues to reinforce our ability to successfully meet the needs of driving effective collaboration across all parts of the mobile marketing ecosystem.
In April this year, the MMA published the global Mobile Advertising Guidelines, designed to encourage the uptake of mobile advertising by brands worldwide by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way. The guidelines received backing from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others. You can see a list of all MMA members on the MMAs website. For more informartion about becoming a member, email mma@mmaglobal.com