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Movers & Shakers: IAB, Rubicon Project, JJ, Snap and Wieden+Kennedy

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of who's joined which company, and what they're doing there.

(Clockwise from top left) James Chandler, Tim Elkington, Alex Kozloff, Michael Barrett, Neil Christie, Helen Foulder, Donna Ogier, Kat Wild and Rick Gillham

IAB UK Announces Leadership Shakeup
The Internet Advertising Bureau has announced a major reshuffle of its UK executive team, with James Chandler joining the trade body in the newly created role of chief marketing officer and a number of others receiving promotions or new appointments.

Tim Elkington, previously chief strategy officer, is becoming chief digital officer, and Alex Kozloff, formerly director of marketing and industry engagement, will become chief operating officer. The reshuffle comes as part of a new vision by recently appointed CEO Jon Mew, who hinted in January at plans to reorganise the executive team to provide better engagement with advertisers and agencies.

“We are at a point in digital’s growth where inspiring and engaging brands is just as important as addressing the industry issues,” said Mew. “James has the critical experience of working up close with clients, so he’s perfectly placed to put their views at the heart of our communications and outreach.”

Chandler leaves Snap Inc’s UK office to join the IAB UK, having previously spent eight years at Mindshare, rising through the ranks to become global mobile director. Elkington and Kozloff are IAB veterans, with a combined 14 years at the Bureau under their belts.

Beleaguered Rubicon Project Gets New CEO at the Helm
Michael Barrett, former CEO of Millennial Media, has come aboard troubled programmatic exchange Rubicon Project as its new chief executive officer this week, after a tumultuous six months that has seen the firm suffer job cuts and drops in revenue. Founder and former CEO Frank Addante will remain on board as chairman.

Barrett is a seasoned media executive with a wealth of leadership experience and a deep knowledge of the advertising and digital media space. He previously served as chief revenue officer at Yahoo and CEO of supply-side platform AdMeld, as well as having held executive roles at AOL and Fox, among others.

“I’m excited to join Rubicon Project and work alongside the best professionals in the business,” said Barrett. “Rubicon Project has a strong leadership position, a strong balance sheet, and an aggressive and innovative product strategy. We are well positioned to become the leading independent global exchange for publishers, app developers and advertisers, and look forward to leading the company into its next phase of success.”

“I have been appreciative and proud to serve our team as CEO for the past 10 years,” said Addante. “I love this company and I’m proud to continue in our mission as chairman and founder. I’m excited to bring Michael on to our team as CEO. Michael understands our customers’ needs well, having led the advertising businesses for some of the largest publishers in the world and he has tremendous experience in mobile advertising and even a supply-side platform.”

JJ Strengthens Video and Creative with Two New Hires
Integrated marketing agency JJ has recruited two new creatives, Rick Gillham and Kat Wild, to enhance its video and design capabilities. The pair bring over 40 years of combined experience to their respective positions.

Gillham joins as creative artworker, and has worked as a graphic designer and artworker in a wide variety of both small agency and corporate roles. Video designer Wild has a wide range of industry experience, having worked with clients including Sky, CBS and AMC.

“Rick and Kat bring some amazing skills and a mountain of relevant industry experience to our team and we are ecstatic to have them on board,” said Dave Jones, executive creative director at JJ. “Once again, JJ has attracted some of the UK’s best creative talent, a testimony to our fantastic roster of clients and our reputation as a great employer which values ideas and innovation across all parts of the agency.”

Donna Ogier Leaves Apple to Discover Snap
  Snaphas recruited Donna Ogier, former media chief of Apple News, to act as global publishing manager for the Snapchat maker, with a remit to keep the app’s curated Discover section a popular hub for users.

While Snap hasn’t confirmed exactly what Ogier’s role involves, it’s believed she will act as a bridge to publishing partners, similar to her responsibilities at Apple, and will report to David Brinker, another recent appointee who is responsible for business development and content.

The appointment comes as Snap experiences some minor teething problems in the wake of its highly profitable IPO, with revenue projections revised down, and prepares to host short TV-style episodic videos through its Discover channel, produced exclusively with a number of publishing partners.

Wieden+Kennedy Promotes Christie and Andrews
Ad agency Wieden+Kennedy has announced a number of promotions, making Neil Christie, long-time managing director of its London branch, global chief operating officer and promoting two others from its offices in the UK and US.

“As we mark our 35th anniversary, we are deeply committed to growing opportunities for the second generation of this agency,” said Dave Luhr, president of Wieden+Kennedy. “We unveiled part of our plan last fall (naming new stakeholders) and follow that up now by elevating leadership at the global and office-management level across the network.”

Christie will take over day-to-day operations for the entire Wieded+Kennedy network, balancing creativity with seeking new business and managing global accounts. Meanwhile, Helen Foulder, current deputy managing director of W+K London, has been promoted to managing director to fill the position Christie vacated, and in the agency’s Portland office, Jess Monsey has been named director of client services.