Snapchat unveils new ad campaign highlighting in-app connections

Snapchat has launched a new campaign to promote togetherness and community in the app. The campaign, “Less Likes. More Love”, follows the platform “Less Social Media. More Snapchat” spot which launched


Snap, YouTube and Pinterest call for better representation of women in advertising

Social media giants Snap, YouTube and Pinterest have partnered with Women in Advertising, Communications and Leadership (WACL) to launch a new campaign calling for better representation of all women in


Dentsu taps Snap to advance AI, AR & performance advertising

Snap has launched a first-of-its-kind partnership with Dentsu to advance the creative agency’s capabilities in artificial intelligence (AI), augmented reality (AR), and performance advertising. As a result, the move dubbed


Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Snapchat has announced an exclusive partnership with Billion Dollar Boy, Influencer, and The Goat Agency in a bid to empower brands to leverage the influence of creators on Snapchat via its Snap


Snap and Snowflake launch partnership to mitigate signal loss

Snap has been announced as a key mobile platform partner for Snowflake’s Marketing Data Cloud to bring advertisers encrypted, privacy-safe, and effective ad solutions and signal measurement. This will enable


Snap launches new brand safety solutions in partnership with IAS

Snap has launched new brand safety solutions in partnership with Integral Ad Science (IAS). The partnership will give advertisers transparency into the percentage of safe and suitable content their ads


Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the


Snap slashes 500+ jobs to ‘reduce hierarchy’

Snapchat’s parent company, Snap, has become the latest tech firm to announce job cuts. As a result, the platform revealed 10% of its workforce- around 530 employees- are expected to


Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the


Nickelodeon forms nostalgic apparel partnership with Snapchat

Snapchatters and Bitmoji users will be able to choose from nine curated outfits, featuring references to SpongeBob SquarePants, Rugrats, Garfield, and Teenage Mutant Ninja Turtles, which can all be customised further.

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