Snap slashes 500+ jobs to ‘reduce hierarchy’

Snapchat’s parent company, Snap, has become the latest tech firm to announce job cuts. As a result, the platform revealed 10% of its workforce- around 530 employees- are expected to


Snapchat extends Channel 4 partnership with ‘Snap-first’ programming

Social media giant Snap has extended its long-term partnership with Channel 4, creating a new series with a built-in Augmented Reality (AR) component. As part of the extended partnership, the


Nickelodeon forms nostalgic apparel partnership with Snapchat

Snapchatters and Bitmoji users will be able to choose from nine curated outfits, featuring references to SpongeBob SquarePants, Rugrats, Garfield, and Teenage Mutant Ninja Turtles, which can all be customised further.


NHS joins forces with Snapchat to raise organ donation awareness

The body-tracking AR lens, created in partnership with OmniGov at Manning Gottlieb OMD, enables Snapchatters to locate and educate themselves on key organs within the body


Snapchat to launch feature to remind users to clean up their friends list

Snapchat will begin rolling out the ‘Friend Check Up’ feature, which will notify users that they may wish to clean up their friends list and remove any unwanted people from it, in the coming weeks


Snapchat debuts video takeover ad format

The ‘First Commercial’ solution guarantees UK advertisers the influential first six-second unskippable ad spot on Snapchat’s suite of shows


Snapchat launches video series celebrating disruptors

The ‘Positive Disruptor’ video series, hosted by Snap’s International Vice President Claire Valoti, features the likes of Channel 4 CEO Alex Mahon, fashion designer Charli Cohen, and Gymshark founder Ben Francis


Snapchat launches Sounds, its TikTok rival

The feature, called ‘Sounds’, gives Snapchatters the ability to add music – either pre- or post-capture – to their Snaps from a range of emerging and established artists


Snapchat introduces UK creative diversity initiative

Working alongside Creative Equals, the initiative is aimed at bringing together a diverse group of UK advertising creatives to develop creative solutions to societal issues


Facebook and Snap reportedly considered purchase of TikTok rival Dubsmash

The discussions took place in recent weeks and the parties reached the point of talking a price in the “hundreds of millions of dollars”

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