Felix Group plc has pledged support for the 2007 Poppy Appeal by promoting My Poppy, a digital poppy that the public can download to their mobile phones via MAX BOX kiosks across the UK. MAX BOX is a one-stop shop, offering customers a range of convenient
services, including mobile phone top-up, in pubs, restaurants, petrol stations and workplaces across the country.
Poppy Appeal supporters can download the My Poppy image as wallpaper for phone screens. This can be done directly from MAX BOX kiosks in return for a donation of 1.50. Poppy downloads are a visible and portable demonstration of remembrance and support for the service and ex-service community.
The Poppy Appeal helps to fund the work of The Royal British Legion, which protects the interests, welfare and memory of British serving and ex-service people and their dependants. Around 10.5 million people, of all ages, are eligible to approach the Legion for support. The 2006 Poppy Appeal raised a total of 26 million and it is hoped that the 2007 appeal will raise a record 27.5 million. 
Were proud to be associated with The British Legion, says Felix Group CEO, Andy Egan. My Poppy is a quick and convenient way to show your support for the appeal and we are delighted to help boost awareness of this fantastic initiative via our MAX BOX network.”
My Poppy is available on MAX BOX until 11 November.