Sybase 365 and Yoigo Launch Registered SMS

Sybase 365 has partnered with mobile operator Yoigo to launch Registered SMS, which enables companies to send customers confirmation text messages that have the same legal standing as registered mail in Spain. 

Officially certified by the Spanish Real Casa de la Moneda (The Royal Mint of Spain) the Sybase 365 and Yoigo service recognises an SMS confirmation as legal proof of delivery of important documents and information. These certificates can then be used as evidence in judicial proceedings in Spain for enterprises wishing to demonstrate correspondence with their customers.

With Registered SMS, financial institutions, utility companies and enterprises will be able to use SMS where previously they would have used registered mail. For services such as final bill payment reminders, contractual updates or overdraft notifications, companies will now be able to take advantage of all the benefits that SMS brings, including speed and reach, for higher response rates than traditional mail. An SMS provides a number of advantages over registered mail including five times better response rate over traditional mail and is read 288 times faster than email.

“No other communication medium has the ability to reach more people than SMS, says Howard Stevens, senior vice president, global telco and international operations at Sybase 365. “Consumer acceptance and enterprise adoption of the mobile channel is fuelling the growth in volume, availability and sophistication of mobile services and the Registered SMS services we’re launching today confirms this trend.”

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