Mobile marketing solutions provider Sponge has appointed Phil Trelease as CEO to oversee plans to expand the companys products and services in the coming months. Trelease is also charged with creating a new management board.
Trelease has been a Non-executive Director at Sponge for the past three years, having previously been Commercial Director of Carlton TV and CEO of TV production company Action Time. He succeeds current CEO and Co-founder Alex Meisl, who will now become Chairman of the business. Co-founder Dan Parker becomes Creative Director. 
With revenue forecasts of over 6m this year and campaigns running across Europe, North America and Australia, we thought it was time to strengthen the management team with an experienced, top-notch Chief Executive, says Sponge Chairman Alex Meisl.
Sponge works with leading agencies, media groups and network operators to create worldwide campaigns for clients such as Walkers, Unilever and Coca-Cola. It also runs all mobile services for publisher Northern & Shell. Sponge currently has a staff of 20 working in technical, commercial and account management roles, and will be recruiting to look after the companys growing client base.
Mobile is now seen as a key component of marketing campaigns by most major brands in the UK, says Trelease. Sponge will be expanding its range of mobile solutions, as well as extending its client reach. The company has seen significant growth in the last 12 months and will continue to build on its successful strategy both in the home market and internationally.”