Marketing solutions company 2ergo has teamed up with consumer research firm Callcredit Information to report on UK mobile users profiles and preferences. 

The companies will collaborate to provide corporate customers with mobile business solutions that pinpoint users and gain insight based on customers mobile behaviour as well as their financial and social background.

Callcredits consumer data, including demographics, credit information and lifestyle data will be integrated into 2ergos mobileDNA platform – a proprietary database of over 10 million mobile consumer profiles, which includes information on mobile transactions, handsets and network provider.

John Stevens, group managing director at 2ergo, says: “This partnership gives marketers instant access to vital data required for compelling, multi-channel customer acquisition programmes. Organisations can get a complete picture of prospects before they even start to develop a campaign – this level of customer insight will be critical as mobile continues to grow as a powerful marketing channel.”

Kevin Telford, strategy director at Callcredit Information Group says: “We are extremely pleased to be working with 2ergo in order to deliver key insight in to consumer behaviour. In todays marketplace of multi-channel marketing it is essential that organisations make the customer visible. At Callcredit we are able to do that by combining a range of quality data and analysis to create a holistic view of the consumer.”