Playtika buys Superplay in a $700 million deal
- Friday, September 20th, 2024
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Playtika has purchased mobile game developer Superplay for $700 million.
An additional payment of up to $1.25 billion may be made, contingent on Superplay meeting specific financial goals over the next three years. This will be funded through Playtika’s cash flow and existing resources.
Playtika expects the acquisition to significantly boost its growth, with Superplay’s current games, Dice Dreams and Domino Dreams, as well as two titles in development.
Superplay, founded by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, will continue to operate as a studio within Playtika, led by Gilad and Eyal.
“We see the acquisition of Superplay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities,” commented Playtika CEO Robert Antokol.
“Superplay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide.”
Superplay’s Almog and Netzer added: “We’re incredibly excited for this opportunity. It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights.”
The news comes after the company previously revealed it was aiming to spend $1.2 million on mergers and acquisitions across the next three years.