3 UK is opening up its network to allow anyone with a 3 SIM and a compatible handset to enjoy unlimited Skype-to-Skype calls and instant messages without ever having to pay.
From 1 May, there will be no data charges or top-up fees for either contract or pay-as-you-go customers who use Skype on 3s UK network. Anyone with a 3 Skype-enabled handset will be able to buy a 3 SIM and talk as much as they want to other Skype users without having to pay another penny.
During the summer, 3 will expand its offer, making it possible for anyone with a compatible unlocked 3G handset in the UK to take advantage of free Skype calls, whether or not their phone is from 3. Anyone who wants to talk on a mobile for free will be able to use a Skype-enabled 3 SIM to make and receive totally free Skype-to-Skype calls and to use Skypes instant messaging (IM) service. By removing these barriers to Skype-to-Skype calls, 3 UK says it is creating a compelling reason for new customers to join the network.
If 3s move looks like an odd one for a company that makes money from cellular phone calls and data services, it makes more sense when 3 reveals that its data shows that regular Skype users:
- Are less likely to churn than non-Skype users.
- Use more traditional voice minutes than non-Skype users in addition to calling their Skype contacts.
- Use Skype IM, but also send more SMS than non-Skype users.
- Are more likely to browse the Internet on their mobile.
- Are higher margin customers.
- Are twice as likely to access social networking sites as non-Skype customers.
Communication through the Internet is exploding, says 3 UK CEO, Kevin Russell. Internet calling or VoIP, social networking, instant messaging and email are used by millions in the UK every single day. They are open to all on their PCs and laptops. We want people to be free to communicate from their mobiles in the same way as they do from their PCs.”