To celebrate the nationwide launch of the newly-designed packs of 7UP Zero Sugar, the brand has unveiled a series of pop-up events. Starting this weekend with an interactive Coolbox in London’s Southbank, the brand will then be popping up at four more locations across the UK at the Street Food Warehouse festival this summer. 

The Coolbox allows visitors to chill-out with 7UP Zero Sugar on the rooftop area, adorned with oversized ice-cube seats and massive cans transformed into tables. Attendees will also have the chance to grab exclusive merchandise, including t-shirts and visors in the brand’s signature green. The Coolbox serves as a visual testament to 7UP Zero Sugar s fresh new design.

The brand is also collaborating with Jungle Creations’ food media brand, Twisted, which will create content that showcases delectable food and drink combinations perfectly paired with 7UP Zero Sugar. This includes live street food challenges at the 7UP Zero Sugar Coolbox, interactive social content, and exclusive at-home recipes.

The brand will also be appearing at the Street Food Warehouse festival in Portishead, Ilfracombe, Milford and Aberystwyth. To support the activations, an array of in-store activations, out-of-home (OOH), broadcast video-on-demand (BVOD), and digital marketing campaigns will be rolled out nationwide.

“We’re so excited to be bringing the new 7UP Zero Sugar positioning to life with our fun pop-ups this summer,” said Georgina Meddows-Smith, UK Beverages Marketing Director at PepsiCo. 7UP Zero Sugar is loved across the UK and really is the perfect partner to food, so we hope these activations bring those moments of joy and upliftment that the brand is so well-known for. This is just the start too, we’re hoping to take the Coolbox to a number of different locations so the whole of the UK can experience the refreshing taste of 7UP Zero Sugar, and we’ve got a load of surprises in store.”

You can catch the 7UP Zero Sugar Coolbox at the Southbank on Friday, 30 June (12-8pm); Saturday, 1 July (12-8pm)’ and Sunday, 2 July (10-6pm). Additionally, 7UP Zero Sugar will be showcasing at The Street Food Warehouse festival in Portishead (7-9 July); Ilfracombe (29-30 July); Milford (4-6 August); and Aberystwyth (18-20 August).