Infographic: Mobile Sites and Apps Neck-and-neck for Christmas Shoppers

, , Stats

34 per cent of US shoppers prefer to make their Christmas purchases in a dedicated app, according to research by Opera Mediaworks – while the exact same proportion prefer to shop on a mobile site.

Meanwhile, 40 per cent have made purchases directly from an ad on their mobile device.

Find these insights and many more from the study collected in the infographic below.

Opera Christmas infographic
Alex Spencer

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