ServiceTick has launched an optimisation tool that enables website owners to record and replay visits to their site from both smartphones and tablets.

Already available for desktop, SessionCam users can see how buttons are being used for swipe and zoom gestures on mobile, identify critical issues with usability and make changes that can improve conversion. The company says identifying issues in this way will reduce the time and cost site problem diagnosis.

“Visits to our website from users with mobile devices represent an increasingly significant and valuable segment of our customer base,” said Mark Carlock, web analytics manager at C&J Clark International. “Using SessionCam, weve gained new visibility into the unique behaviour of our mobile customers. Weve translated these insights into meaningful enhancements that improve the experience and effectiveness of our website for mobile users.”

SessionCam was created by Norwich-based customer insight company ServiceTick.