Online and mobile flirting company Flirtomatic has revealed that it is using AdMobs mobile advertising network to attract British mobile flirters. Flirtomatic is a free online and mobile flirting service with a growing base of over 300,000 active users. Online and mobile users can set up their accounts within seconds to check who is online and ready to flirt, as well as chat live. They can also add photos and videos to enrich their flirting profile, rate their favourite flirts and find out who rated them.
The mobile market presents a huge growth opportunity to Flirtomatic, with users accessing Flirtomatics mobile service at a higher frequency than its online version, often logging in multiple times a day.
Flirtomatic says AdMobs strong base of publishers across a range of channels, including news, communities, entertainment and portals has enabled it to acquire new mobile users at a very low cost. The average cost per click during campaigns is $0.15 (0.08)
Flirtomatic has used AdMobs targeting capability to reach potential UK users across a comprehensive set of mobile content channels. Portals, communities and downloads channels were responsible for over 90% of traffic. The company also achieved clickthrough rates exceeding 3% certain ads. In addition, AdMobs metrics and reporting enables Flirtomatic to track the effectiveness of its ads in real-time.
AdMobs reach, and the simplicity of its service, go hand in hand with our advertising needs says Flirtomatic CEO Mark Curtis. We have already seen considerable return on investment, and expect further growth in our mobile service through mobile advertising.
AdMob European Managing Director Russell Buckley adds:
If youre looking to acquire mobile users, marketing via the mobile is the only logical medium to use. It optimises ROI, while remaining extremely competitively priced. A trial campaign of as little as $50 will prove this unequivocally and from there, youll simply carry on increasing your monthly mobile budget.
AdMob claims its mobile advertising marketplace is the fastest growing in the world, having recently notched up over 1.8 billion ads viewed in just over a year. It now has over 750 million pages a month available to advertise on.