Dairy-free milk brand, Almond Breeze is launching their TikTok channel by producing a collaborative TikTok musical.
Directed by artist Taylor Lee Nicholson and composed by Disney musical director John Glaudini, Breeze High: The Musical will tell the story of Almond Breeze's Banana Almond Milk, with the help of fans.
Fans can audition for the musical by submitting a video of themselves duetting a song from Breeze High: The Musical in order to be cast as the voice of one of the musicals characters. To do so, they must follow the brand on TikTok and duet one of the karaoke songs with the hashtag #BreezeHighMusical.
As well as the chosen fans, the musical will feature performances from singer-songwriter Jax. Almond Breeze is also working in partnership with TikTok stars such as Lauren Paley and the Orion Sisters to promote the campaign.
Auditions close on 11 May and the final musical released on the brands channel on 20 May.