Amazon has opened a new UK head office in London, as it seeks to double the number of high tech roles in its London Development centre from 450 to 900. The move coincides with Amazon increasing its support to help children and young women reach their digital potential.

Within Amazon’s new 15-storey head office, the London Development Centre, which primarily focuses on research and development (R&D) for Amazon’s Prime Video Service, will have three dedicated floors. It will house teams of software development engineers, user-interface experts, data analysts and graphic designers.

“There is a thriving creative community here in London, many of whom we already work with on Amazon Original and exclusive TV shows like The Grand Tour and the forthcoming Good Omens,” said Jay Marine, VP of Amazon Video Europe. “We also have hundreds of dedicated software engineers right here in London working hard every day to deliver a fantastic video experience to our Prime members, wherever theyre watching on whatever device they are using.”

By the end of the year, Amazon says it will have over 5,000 corporate and research and development roles in London its new Shoreditch space, and the existing spaces in Holborn and Barbican. The tech giant has invested more than £6.4bn in the UK since 2010 through building and running its operations.

“London is open to talent, innovation and entrepreneurship and the natural place for major global companies to call home – and its great news that Amazon has put its confidence in our unique blend of talent, creativity and access to finance,” said Mayor of London Sadiq Khan. “This is the latest in a long line of recent major investments in London by global tech firms over the last year, and shows once more that our great city is the tech capital of Europe.”

To mark the opening of the new head office, Amazon is funding 1m school children’s healthy breakfasts in the upcoming school year through Magic Breakfast, a charity which aims to end hunger as a barrier to education in the UK through healthy breakfasts.

Amazon is also expanding its Women in Innovation Bursary, which provides financial support to female students from low income households studying technical subjects. The increase in support will see Amazon fund up to 24 students annually at Cambridge, Edinburgh and Kings College London universities.

“While we open a new development centre to house todays innovators, we also want to help foster the next generation of inventors by funding a million healthy breakfasts to give school children the fuel to learn, and expand our bursary programme to help more women get university educations for high tech roles,” said Doug Gurr, UK country manager at Amazon.

On the other side of the pond, US regulators are reviewing Amazon’s $13.7bn acquisition of Whole Foods Market after some groups raised anti-trust concerns – though the deal is still expected to go through, just considerably later than planned.