AOL Acquires Interest Graph Firm Gravity

AOLAOL has acquired Gravity, a company which has patented its interest graph technology for personalising online content, for approximately $83m (£50m).

AOL says it will use Gravity’s technology as an accelerator in “virtually all areas” of its business, including delivering relevant editorial content and targeting users with personalised ads.

“The web is moving to the era of personal, and a personal web filter will reshape how consumers get information and services,” said AOL chairman and CEO Tim Armstrong. “Gravity is joining AOL to lead the personalization transformation of AOLs brands and platform partners.”

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