The UK Stop Ad Fraud Coalition (UKSAFC) group – a collection of advertising professionals, policymakers, technology providers and agencies committed to tackling all forms of advertising-funded crime and fraud in
Mobile Marketing Magazine speaks with the Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane to discuss phasing out the BT brand, influencer partnerships and market impact,
Dating app Bumble has acquired group and community app, Geneva for an undisclosed sum. As a result, the partnership will focus on connecting people based on their shared interests. Subscribe to Mobile
Samsung has launched a new immersive campaign to mark the launch of its new of the “AI TV era”. In partnership with creative agency BBH Singapore, the technology giant’s latest
Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions
Metaverse studio, Karta, has announced five new hires from brands including Tommy Hilfiger, Epic Games and Emperia. In a bid to eye up new sectors and bolster its game design, programming
On 5 June 2024, an insightful webinar hosted by Mobile Marketing Magazine in collaboration with Iterable will kick off conversations about mastering the art of mobile marketing. Joined by George
Nearly half (43%) of Gen Z gamers have revealed they find advertising in games “so disruptive it ruins the experience”, according to new data. According to The ZBD Gen Z Gamer Study, which is based on a
Topps, the official trading cards and stickers provider for UEFA EURO 2024 has enlisted Jose Mourinho to star in its latest advert. The spot is the latest activity in Topps’ UEFA EURO
Samsung has launched a new campaign poking fun at Apple’s latest advert, ‘Crush’. The campaign, titled ‘Creativity Cannot be Crushed’, was produced by creative agency, BBH USA, and highlights a fundamental truth that creativity