WATCH: Jose Mourinho stars in new Topps campaign

Topps, the official trading cards and stickers provider for UEFA EURO 2024 has enlisted Jose Mourinho to star in its latest advert.

The spot is the latest activity in Topps’ UEFA EURO 2024 campaign which has already featured viral videos from Scotland captain Andy Robertson and presenters Roman Kemp and Chris Stark.

The campaign, which consists of three adverts, will roll out in the run up to UEFA EURO 2024 on YouTube and social media channels.

The first instalment, was produced by Hamburg-based ad agency Jung von Matt Sports, and showcased Mourinho joining employees at Topps offices to celebrate the launch of its new sticker album.

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Topps CMO of EMEA, Patrick Rausch, said: “UEFA EURO 2024™ is fast approaching and it’s a real privilege to bring our collectables to fans ahead of such a big tournament.

It’s only right that we enlist the support of Jose to mark such a special moment in the football calendar, and we’re excited for football fans and collectors alike to celebrate UEFA EURO 2024™with us. Happy collecting!”

As an official licensed UEFA partner until 2028, the trading card company will provide exclusive trading collectables connected to UEFA EURO 2024 as well as other marquee football events including the UEFA Champions League and UEFA Europa League.