Mobile web software development firm bemoko has released its HTML5 Optimiser, which enables the development of mobile sites in HTML5. Smartphones that support HTML5 will receive the advanced features, while for those mobile devices that do not support HTML5, bemokoLive automatically optimises the page to a device-compatible mark-up.
The first partner to take the new service to market is customer engagement technology and solutions company Alterian, which joined forces with bemoko in January 2010, to address the key pain points that organisations face today in understanding how to support the growing population of mobile users through a compelling mobile experience, whilst at the same time coping with the never-ending arrival of new mobile devices, formats and operating systems.
The joint Alterian and bemoko offering is based on three pillars. bemokoLive is bemoko’s platform that instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities. Alterian Content Manager, is Alterian’s web content management system that allows instant updating of dynamic content on any channel (web, mobile, social media and email), without the need for any technical knowledge. Finally, expert services from bemoko and Alterian are designed to ensure that organisations develop lasting business benefits from their mobile initiatives. 
“The popularity of HTML5 is rapidly increasing, but as the number of handsets that support it is still pretty low, site developers can now benefit from bemoko’s new HTML5 Optimiser,” says Arjen van den Akker, product marketing director in Alterian’s Web Content Management division. “With several browsers, such as Nokia and Blackberry, unable to handle HTML5 elements, the tool removes the need to add additional code. bemokoLive automatically updates to lower forms of HTML for devices that do not support it as yet, making coding simple and fast for the developer.”
bemoko sales director Phillip Clement adds: “We are very excited about the release of this service. A developer no longer has to choose whether to compromise their development environment or not to support legacy devices. This new tool delivers the best of both worlds.”
