Mformation Technologies, which provides mobile device management (MDM) solutions, has revealed that Bharti Airtel, the fastest-growing mobile operator in India, will use its technology as the core platform for enabling the seamless delivery of new data services and managing the mobile devices of its 48 million mobile subscribers.
Bharti Airtel is one of only 10 operators in the world to have entered the 40 million mobile customers club. The company has aggressive plans to add to this base in one of the fastest-growing and most dynamic telecom markets in the world. Bharti Airtel was recently ranked among the top 10 best performing companies in the world in the Business Week IT 100 list.
Bharti Airtel will use Mformation Service Manager to configure, diagnose, update and manage advanced mobile devices through every phase of their lifecycle. Mformations platform will be critical to the launch of new mobile data services and applications such as Instant Messaging and device browsers, the company says. In addition, Bharti Airtels enterprise customers will benefit from a hosted device management and security solution that gives each enterprise complete control over the mobile devices, applications and services used by their employees.
Mformation says that Bharti Airtel selected its technology because of its proven ability to help mobile operators unlock the power of their mobile networks and deliver on the full potential of next-generation wireless technology profitably.
As our subscriber base grows from nearly 50 million to more than 100 million over the next three years, the ability to resolve faults quickly and roll out exciting new data services and applications seamlessly will be key to accelerating the adoption of sophisticated new devices and advanced data services within our customer base, says
Bharti Airtel Group CTO, Jagbir Singh. As the critical platform for controlling the mobile device, Mformation Service Manager will be essential in helping us optimize the user experience and deliver seamless, intuitive services to both our business and consumer subscribers.
Mformation CEO Mark Edwards adds: Bharti Airtel has achieved a leadership position in the highly competitive and demanding Indian mobile industry, which continues to experience unprecedented growth. We are excited to be working with Bharti Airtel during this time to help them deliver the highest possible levels of customer satisfaction while accelerating the delivery of new data services to their fast-growing customer base. Mformation Service Manager will enable Bharti Airtel to deliver advanced device management capabilities – from initial device configuration to diagnostics, maintenance, software management and data service rollout – to both their consumer and business customers, helping to grow revenues and increase profits.